Allegiate Anniversary Badges

Marketing Challenge: a unique, scalable way for members to showcase how many years they’ve been members. Something that communicates: status, consistency, legacy, seniority.

Solution: a sticker system for each year they’ve been a member.

The Idea: tap into Allegiate’s collegiate athletic heritage with football helmet stickers, where players were awarded stickers for making team plays. Also, show the history of fighter pilots in WWII with Victory Markings – visually identifying allegiate with history, victory traditions, underlying brand meanings.