Is this the best marketing idea I've ever had?

Marketing's all about the "big idea." What's the big idea?

Well, today, the Allegiate Propaganda Department proudly presents its Q4 billboard masterpiece titled, “Not Strong? Weak? Afraid?”

Inspired by the rich Los Angeles billboard scene, this large-format shocker plays on the 1-800 INJURED attorney. But the debate is raging inside Allegiate:

Is this billboard too aggressive? Or do you love it? Let me know in the comments of the YouTube video here.